Immerse Creative Brand Experiences

Zoopla- Sponsoring the ESTAS

ABOUT THE BRAND

Zoopla is the UK’s most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions – helping consumers find their next home.

THE TASK

For title sponsor Zoopla, devise a creative approach to engage with estate agents at the annual ESTAS awards dinner. The mechanic had to focus on their ‘Smarter Property Search’ strap line and be relevant for the brand as well as the event.

THE SOLUTION

Immerse created an impressive house façade built with real brick impression. Guests were invited to answer a set of questions from a bespoke property game hosted on iPads that gave them the chance to redeem a code that would open the coded lock on the house – and win a number of prizes hidden behind the door. It was a game of subject knowledge and luck. Great fun, and extremely interactive.

The Results

“It went really well, it got more engagement by far than any of our previous activities at The ESTAS so we’re really pleased with how everything went. I’d certainly like to get you in for a chat about working on our events going forward!!!”

Alissa Kingham – Trade Marketing

GET IN TOUCH

We are very happy to look at a brief or sense check your ideas at no cost - this is a business model that has proven success for us.

To discuss your plans please contact: Jon Carson, Partner 07887 847057