What challenges and opportunities will marketers see in 2017
Where will marketers be focusing their efforts this year
How are marketers looking beyond marketing to create outstanding customer experiences
Access the report here…
Artificial intelligence, co-created experiences, social media integration via live video and virtual reality are among the biggest experiential trends for 2017, according to experts at four UK-based brand experience agencies
Read more at Event magazine…
Chicago has the ultimate training conference on the ultimate marketing discipline: experiential marketing. Get a year’s worth of insights and ideas in a few days. Join more than 2,000 marketers from around the world as emerging trends are predicted and dissected, best practices are explained and some of the biggest case studies are shared.
Read more at eventmarketer.com
Take a look at HubSpot’s pick of the 7 coolest campaigns to date.
Read more at hubspot.com
In today’s connected world where consumers are in control, live experiences are increasingly viewed as one of the most effective ways to disrupt, influence and grow an audience. Consumers crave real-world instances from brands and, in return for giving people valuable ‘I was there’ moments, brands can drive influence to an indirect audience at scale through a range of channels.
Read more at Campaign here.
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