At Immerse almost every element of our builds is designed and built in house – third party suppliers are only used on a best-case basis. This not only means that we maintain command and control at all stages of the build process but ensures cost efficiencies are maximised.
Our process begins with an initial brief followed by scamp drawings for client direction with a final 3D colour mock-up for client approval before the build begins. Clients are kept abreast of developments throughout, and alterations or improvements can be accommodated at or prior to the build commencing.
To discuss your plans please contactJon Carson, 07887 847057
Defining the build begins at the creative concepts stage and is a major consideration for any experiential campaign, event or exhibition. It defines how your customers will perceive you and determines your approach for engagement with them.
Six key design and build aspects need to be considered at the outset:
A sound brief from the client is an essential starting point and we can assist in formulating this with you if required. With a defined understanding of objectives and expectations due consideration can be given to the factors below that will ultimately ensure timely delivery of an great build.
Will you be placing your build inside or out? Weather will always be a factor to consider – whatever the forecast. What footprint do you have to work with as any design will need to stay within these initial parameters? What’s the access? It’s easy to build a bespoke stand with elements that don’t actually fit in the service lift! Have you done a recce – see ‘Design’ below.
Cost will govern how effective your stand will be when considered against the other build aspects mentioned here. We can make any budget work, but we need to be mindful of the this to deliver a build that will tick all the boxes.
This is key to delivering a successful activity as the design and layout of the build will determine how easily your customers will be able to interact with you on the day. The design of course always needs to ensure visibility within the context of the environment where the build takes place – and must include calls-to-action to encourage participation from the outset.
Transport will be the governing factor when scoping out the cost and design. Oversized build elements may not fit in the largest vehicle specified for the job. Is a forklift required on-site? Are the build team suitably qualified? Is there enough time to complete the build (and the de-rig) in the allocated time? This aspect is often overlooked but well thought through logistics issues means everyone will be cheering on the day.
A smaller consideration however knowing what the intention is for the build post campaign needs to be communicated. Build costs may be over thought if there is no requirement for longevity, conversely a more solid build is important if the stand is to be rolled out again. And if the build elements are to be disposed of a cost will be incurred here.
At Immerse, we provide cost-efficient solutions to reach consumers in the most effective ways.
We will take a deep dive to understand your needs to achieve your targets, whether for a small tactical sampling campaign or a national mass activation.
Discover how we can help your product sampling campaign be in the right place at the right time and at the right price.
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Kemp House, 152 City RoadLondon EC1V 2NX
t: 0203 371 0774