Immerse Creative Brand Experiences

Fenwick - The Aromachology Rooms

About The Brand

Fenwick is an independent chain of department stores. It was founded in 1882 by John James Fenwick in Newcastle-upon-Tyne and today consists of 10 branches across the UK.

The Task

Immerse were approached to assist in promoting the new Fenwick department store in Bracknell. The main focus was to bring to life the ‘re-greening of Bracknell’ that both Fenwick and the town are heavily involved in.

The Solution

Creating calm, tranquil and serene spaces was the aim. The changing rooms became the focus of the activity as here customers would have time to reflect and relax. The walls of the rooms were wrapped in beautiful British woodland scenes, accompanied by the sounds of rustling wind, running water and chirping birds. A bespoke oil made from natural flora of the forest was diffused and drifted throughout the rooms creating a sense of relaxation and peacefulness.

The Results

Many consumers commented on how lovely it was – for a brief moment – to escape the hustle and bustle. The images along with the sounds and smells made provided them with an immersive and sensory in-store haven.
The clients liked it so much that they have decided to retain the images in the rooms post the initial month-long activation!!

GET IN TOUCH

We are very happy to look at a brief or sense check your ideas at no cost
- this is a business model that has proven success for us.

To discuss your plans please contact: Jon Carson, Partner 07887 847057

Our work

JACOB DOUWE EGBERTS

Kenco Iced Latte Sampling

PARMIGANIO REGGIANO

Experiential + Sampling

R&R ICE CREAM

Kelly's of Cornwall Experiential

HORLICKS

Festivals Activity

DELL

Shopping Centre Experiential

DR. SCHäR

Allergies & Free From Shows Sampling

SUNGLASS HUT

London Fashion Week Experiential

HORLICKS

Rosslyn Park School Rugby Severns

VIVID

Festivals Activity

POST OFFICE

Xmas Experiential Activity

ZOOPLA

ESTA's Awards Dinner

WHOLE FOODS

Leafleting

MESH

Experiential Activity

FRONERI

Movenpick Experiential + Sampling

PHILIP MORRIS

B2B Campaign

MAZDA

Shopping Centre Experiential

HEATHROW

Information Kiosks

FENWICK

The Aromoachology Rooms

ZOOPLA

RAN Exhibition

VAPOUR 2

48 Sheet Digital Billboards