Froneri – Movenpick Ice Cream

Froneri - Movenpick Ice Cream

ABOUT THE BRAND

Authentic taste, unbelievably creamy, refined and well-balanced: the unique character of the Mövenpick creations cannot be summed up in just a few words. It’s that special sensation when a Mövenpick ice cream melts on your tongue, and all your senses are simultaneously and wonderfully awakened. Give in to temptation!

THE TASK

Build a 6′ x 6′ premium 360 degree sampling and retail pop up stand at Taste of London. The stand needed to be durable and modular so it could be used repeatably by the Movenpick sales teams for future events.

THE SOLUTION

Immerse created a 360 degree bar with a central display unit showcasing the very best that Movenpick has to offer. With an illuminated back lit pelmet, down lighting and vibrant graphics, the crisp and fresh approach we took to the Movenpick brand complimented the flavours on offer impeccably.

THE RESULTS

With every day reaching over 30 degrees, great ice cream was the obvious choice.
With 10 leather adjustable stools, 8 mouth-watering flavours, an ice-cream mixologist on-site (yes they do exist!) and a beautifully finished and shaded stand, Movenpick smashed all targets both in terms of samples and conversion to sales – which resulted in a very happy client – and some rather full but satisfied consumers.