Immerse Creative Brand Experiences

Horlicks Sampling - Rossyln Park Sevens

About The Brand

Horlicks is a sweet malted milk hot drink developed by founders James and William Horlick. It was first sold as “Horlick’s Infant and Invalids Food”, soon adding “aged and travelers” to their label. In the early 20th century it was sold as a powdered meal replacement drink mix.

The Task

Immerse were tasked with introducing this iconic British brand to a new younger demographic. Horlicks wanted to move away from the association of being a ‘bedtime’ drink.

The Solution

Immerse chose to attend to The Rosslyn Park National Schools Sevens which has evolved into the world’s largest school rugby tournament with over 10,000 boys and girls aged 11 – 18 competing annually with over 800 international teams. An impressive spectacle that sees large footfall with quality dwell time in a compact location.

The Results

The tournament nailed the required targeted demographic and resulted in impressive ROI and brand awareness.
It not only generated an emotional attachment to the brand through a sensory experience with the young audience but was a great way to re-introduce the brand to the parents, helping to change their perception of the brand being a bedtime drink.
A pleasant nostalgic trip down memory lane.

GET IN TOUCH

We are very happy to look at a brief or sense check your ideas at no cost
- this is a business model that has proven success for us.

To discuss your plans please contact: Jon Carson, Partner 07887 847057

Our work

AHDB

British Lamb Sampling

JACOB DOUWE EGBERTS

Kenco Iced Latte Sampling

PARMIGANIO REGGIANO

Experiential + Sampling

R&R ICE CREAM

Kelly's of Cornwall Experiential

HORLICKS

Festivals Activity

DELL

Shopping Centre Experiential

DR. SCHäR

Allergies & Free From Shows Sampling

SUNGLASS HUT

London Fashion Week Experiential

HORLICKS

Rosslyn Park School Rugby Sevens

VIVID

Festivals Activity

POST OFFICE

Xmas Experiential Activity

ZOOPLA

ESTA's Awards Dinner

WHOLE FOODS

Leafleting

MESH

Experiential Activity

FRONERI

Movenpick Experiential + Sampling

PHILIP MORRIS

B2B Campaign

MAZDA

Shopping Centre Experiential

HEATHROW

Information Kiosks

FENWICK

The Aromoachology Rooms

ZOOPLA

RAN Exhibition

VAPOUR 2

48 Sheet Digital Billboards