Kellys – Immerse

R&R ICE CREAM - KELLY'S OF CORNWALL

ABOUT THE BRAND

Made with clotted cream and whole milk, fresh from the cows that graze on Cornwall’s lush green grass, Kelly’s Ice Cream has a distinctive creamy flavour and velvety smoothness that you won’t find in any other ice cream. Perfect for sharing at home, Kelly’s is the ideal accompaniment for any family or special meal occasion.

THE TASK

Immerse were tasked with designing, building, staffing and managing all aspects of the 6m x 6m stand at the Taste of London 2018. The stand needed to be engaging, vibrant and ‘on brand’. We were also asked to supply the cash management and on-site stock/storage logistics.

THE SOLUTION

Immerse replicated the popular Kelly’s TVC on the stand. We created 3 beach huts – all individually branded – with a central serving counter. A custom designed awning with overhead logos front and back and a life sized cow added to the branding.

THE RESULTS

The stand looked spectacular showcasing the recently filmed Kelly’s TVC. Our excited staff smashed all targets throughout the week – to the point where we ran out of ice-cream. The week was a huge success, which resulted in a very happy client.