Immerse Creative Brand Experiences

MESH - Shopping Centre Activity

The Task

To Create and develop an interactive and engaging month long campaign promoting the new vaping technology of MESH on the Rotunda outside the Bullring throughout December. This was all about education, communication, sampling and retail whist adhering to stringent regulations.

The Solution

Immerse built, staffed and managed the months campaign in its entirety. We developed a build that created a considerable WOW factor, and which was visible from a significant distance due to the 3 x 100 inch screens bolted to the roof. (This was the biggest set up the Bullring had ever had) We recruited and extensively trained 14 specialist brand ambassadors to educate consumers on the 3 main points of difference in the new technology, whilst understanding the rules and regulations about whom to target. Managing the client, the venue, the council as well as the operations and logistics was all part and parcel of the Immerse offering.

The Results

So successful that the client is looking to re-run during 2017.

Results included 1,900 contacts and a 55% sample to purchase success rate.

GET IN TOUCH

We are very happy to look at a brief or sense check your ideas at no cost
- this is a business model that has proven success for us.

To discuss your plans please contact: Jon Carson, Partner 07887 847057

Our work

JACOB DOUWE EGBERTS

Kenco Iced Latte Sampling

PARMIGANIO REGGIANO

Experiential + Sampling

R&R ICE CREAM

Kelly's of Cornwall Experiential

HORLICKS

Festivals Activity

DELL

Shopping Centre Experiential

DR. SCHäR

Allergies & Free From Shows Sampling

SUNGLASS HUT

London Fashion Week Experiential

HORLICKS

Rosslyn Park School Rugby Severns

VIVID

Festivals Activity

POST OFFICE

Xmas Experiential Activity

ZOOPLA

ESTA's Awards Dinner

WHOLE FOODS

Leafleting

MESH

Experiential Activity

FRONERI

Movenpick Experiential + Sampling

PHILIP MORRIS

B2B Campaign

MAZDA

Shopping Centre Experiential

HEATHROW

Information Kiosks

FENWICK

The Aromoachology Rooms

ZOOPLA

RAN Exhibition

VAPOUR 2

48 Sheet Digital Billboards