Immerse Creative Brand Experiences

Parmigiano Reggiano Sampling

ABOUT THE BRAND

Parmigiano Reggiano or Parmesan is an Italian hard, granular cheese. In the European Economic Area, the name “Parmesan” is legally defined as PDO Parmigiano-Reggiano.

The Task

Deliver a premium and educational sampling campaign to allow consumers to taste the quality of the product and to understand how its processes create a cheese that is far too good and versatile merely to be grated and sprinkled. The importance of the brand and the PDO label had to be emphasised as guarantees of authenticity, and little-known facts such as its suitability for lactose intolerance needed to be shared.

The Solution

We designed and created a high-impact, versatile and premium demountable trailer that was eye-catching and beautiful. Upbeat staff, who had been trained to explain the unique qualities of the cheese, ensured a lively and educational experience for the thousands of visitors. At Immerse’s suggestion, the trailer was taken to Manchester and Bristol high streets, where the trailer was equally impressive and found a whole new audience.

The Results

Over the 6 days, tens of thousands of samples were handed out from specially imported whole wheels that were flown in by the Consorzio, giving consumers a chance to experience this legendary product in the best possible way.

GET IN TOUCH

We are very happy to look at a brief or sense check your ideas at no cost
- this is a business model that has proven success for us.

To discuss your plans please contact: Jon Carson, Partner 07887 847057

Our work

BANDAI NAMCO

Dragon Ball Retail Parks Activity

AHDB

British Lamb Sampling

JACOB DOUWE EGBERTS

Kenco Iced Latte Sampling

PARMIGANIO REGGIANO

Experiential + Sampling

R&R ICE CREAM

Kelly's of Cornwall Experiential

HORLICKS

Festivals Activity

NORAC FOODS

Live Pop-Up

DELL

Shopping Centre Experiential

DR. SCHäR

Allergies & Free From Shows Sampling

SUNGLASS HUT

London Fashion Week Experiential

HORLICKS

Rosslyn Park School Rugby Sevens

VIVID

Festivals Activity

POST OFFICE

Xmas Experiential Activity

ZOOPLA

ESTA's Awards Dinner

WHOLE FOODS

Leafleting

MESH

Experiential Activity

FRONERI

Movenpick Experiential + Sampling

PHILIP MORRIS

B2B Campaign

MAZDA

Shopping Centre Experiential

HEATHROW

Information Kiosks

FENWICK

The Aromoachology Rooms

ZOOPLA

RAN Exhibition

VAPOUR 2

48 Sheet Digital Billboards