Immerse Creative Brand Experiences

Philip Morris - Trade Marketing Activity

The Task

Create a simple but effective mechanic to thank Philip Morris trade customers for their support during the year.

Additionally, communicate the standard 8% POR across the Chesterfield Range (currently 12% POR with £6 save price promotion), communicate 12% POR across the Marlboro Gold RYO range and communicate the ‘Buy any 3 Chesterfield outers and receive £6 off invoice’ promotion already running in the stores.

The Solution

A converted Italian Piaggio coffee van and Barista toured over 60 of the largest Cash & Carry’s across the UK (Dhamecha and Bestway) offering a freshly brewed free coffee to Philip Morris customers (people who had bought PML products on that day). In addition, customers who purchased their Chesterfield brand were given a free Philip Morris branded travel mug.

The coffee van was placed outside the Tobacco Rooms where possible. Posters in the tobacco room promoted the activity. The tobacco room staff talked up the promotion directly with their customers.

The Results

Hundreds of coffees were served throughout the campaign to happy customers!

KPI’s included the number of coffees served, number of travel mugs given away and number of conversions (customers who were not intending to make a purchase on that day but did).

GET IN TOUCH

We are very happy to look at a brief or sense check your ideas at no cost
- this is a business model that has proven success for us.

To discuss your plans please contact: Jon Carson, Partner 07887 847057

Our work

JACOB DOUWE EGBERTS

Kenco Iced Latte Sampling

PARMIGANIO REGGIANO

Experiential + Sampling

R&R ICE CREAM

Kelly's of Cornwall Experiential

HORLICKS

Festivals Activity

DELL

Shopping Centre Experiential

DR. SCHäR

Allergies & Free From Shows Sampling

SUNGLASS HUT

London Fashion Week Experiential

HORLICKS

Rosslyn Park School Rugby Severns

VIVID

Festivals Activity

POST OFFICE

Xmas Experiential Activity

ZOOPLA

ESTA's Awards Dinner

WHOLE FOODS

Leafleting

MESH

Experiential Activity

FRONERI

Movenpick Experiential + Sampling

PHILIP MORRIS

B2B Campaign

MAZDA

Shopping Centre Experiential

HEATHROW

Information Kiosks

FENWICK

The Aromoachology Rooms

ZOOPLA

RAN Exhibition

VAPOUR 2

48 Sheet Digital Billboards