Immerse Creative Brand Experiences

Sunglass Hut - London Fashion Week Festival

About The Brand

Sunglass Hut is the world’s leading authority on premium sun-wear. With over 2,000 stores across the globe, they’re the destination for the top brands, latest trends, exclusive styles and a comprehensive sunglass service.

The Task

Design and build a mechanic to engage customers at the London Fashion Week Festival – social media is an important aspect for Sunglass Hut.

The Solution

An interactive photo booth was placed within the experiential installation built at the London Fashion Week Festival.

Customers were encouraged to try on the range of Sunglass Hut brands and have their photo taken with the ones they most liked.

Customers provided their contact details for data-capture and could upload their image to Facebook, Twitter and Instagram. A branded printout of their image was given to everyone taking part.

The Results

Each day the queues for the photo-booth stretched around the room, with people waiting up to half an hour to have their photo taken, on their own or in a group of friends.


We are very happy to look at a brief or sense check your ideas at no cost - this is a business model that has proven success for us.

To discuss your plans please contact: Jon Carson, Partner 07887 847057